Professional Branding

for Fempreneurs and Career Women to Amplify Your Power as CEO of Me, Inc.

Supercharge Your Visibility in 30 Days

Whether you want to grow your name as a business owner and thought leader, nail your brand identity, go further up the ladder, land speaking opportunities, or interview, I’m here to equip you with the tools to reshape your brand. Oh, yeah, you didn’t know you were a brand like Nike, Oprah, and Spanx. You sure are, sister.

I’m on a mission to boost women like you. Amplify your voice to be seen more, heard like never before, valued for the experience you’ve spent all those years building, and paid your damn worth.

My Professional Branding sessions are an all-hands-on-deck approach using old-school tools, AI, and resources to fill your Me, Inc. toolbox because you’re the CEO of your career and in control of how you’re seen and heard. I also have a 25+ page Professional Branding Activation Workbook for you.

Book me today, and let’s get you started. I’m offering a FREE 30-Minute session!

What’s your brand today?

You’re the face of your company and professional career. What do others say about you when you’re not in the room? That’s your brand.

Become the person, expert, or career professional clients seek

  • Do you need help identifying Me, Inc. and what you want to be known for in your business or career at 40+?

  • Do you feel lost in the crowd and struggling to find the right marketing message to get ahead?

  • Do you feel there’s too much competition and need help standing out to secure more business or land the job?

  • Do you feel stuck in one place in your business or career

  • Do you feel overshadowed despite your accomplishments

  • Do you feel uneasy attending network events at times because you fear coming off as ‘salesy’

  • Do you feel a bit of Imposterism, and it’s impacting your personal confidence

  • Do you feel being in your 40s, 50s and beyond hinders your success because you’re navigating stereotypes and gender biases?

Walk Away with a Professional Brand Strategy

  • Professional Branding. Why you need it more than ever, regardless of your age

  • Building Your Brand Foundation: Re-discovering the who, what, and why plus, your goals and key content pillars and elevator pitch

  • Reframing Your Brand Identity: Updating your brand tools and elements for greater visibility and growth

  • Communicating Your New Brand: Building brand strategies and social content to amplify Me, Inc. with smarts and Chat GPT

Your Brand is 20+ Years Strong

You are a brand if you have a business owner and career professional with a social media account. And if you think about it, you're the most robust brand you know. You've been cultivating it as the CEO of Me Inc. for over 20 years, and it's your calling card. But now, you need to revamp your brand to gain greater visibility and recognition because you know it can boost your business and your career.

8 Risks of Not Building Up Your Brand in Today

In a world where personal branding is no longer an option but a necessity, overlooking your brand can leave you behind, especially if you’re in your 40s, 50s, and beyond.

  1. Getting Lost in the Crowd

  2. Missed Opportunities for Growth

  3. Limited Networking Potential

  4. Professional Stagnation

  5. Reduced Influence and Thought Leadership

  6. Difficulty in Building Trust

  7. Impact on Personal Confidence

  8. Age and Gender Biases

Sarah Blake, Career Coach, Michelle Fox with Nourish, Gili Wolf Graphic Designer with Bid Bad Industries, and SecondAct|Women Insider Members

Your brand is more important than ever in our modern world. We'll unlock Me, Incorporated to amplify your voice and visibility.

I’m your partner, Barbara Brooks

The ability to present yourself as an expert in your industry and business owner can dramatically accelerate your visibility and money. Let me, an award-winning marketing, public relations, age-positive speaker, and community builder, give you more ways to cultivate a powerful professional presence and reputation as an expert, enabling you to emerge as the leader people seek.

I’ve rebranded myself in my 50s, establishing a personal brand as a speaker, thought starter, and second-act community builder in today's pro-age movement. It landed me stories in Forbes, Fast Company, the Denver Post, and Business Journal for my company SecondAct|Women and my personal brand persona. I’ve had appearances on TV and was Colorado's Top 25 Most Powerful Women in Business in 2023 and 2024 Leader in Diversity by the Denver Business Journal. I’m being asked to speak and serve as a panelist from Colorado to New York. And ssshhhh! This fall, I'll be seen on the cover of a Colorado magazine in a feature story on powerful women in Colorado. I’ve nailed my brand and am ready to teach you how to!

Quinn Slaughter, Former Global DEI for Western Union

“Barbara has a gift for teaching others how to blend their personal gifts with business needs. Everything she touches turns to gold!”

Brandon Malara, BRG with Blend

“Barbara’s presentation on building your personal brand and setting goals was fantastic. The information was clear and practical. And Barbara's teaching style was engaging and inspiring.”