Blog, Insights and Big Ideas

Barbara Brooks Barbara Brooks

The First Prime Example I Ever Saw

To understand my mother’s story, you have to understand the world she was navigating. In the 1970s, she was a single mom raising two kids and, in an era, when women could not open a checking account on their own or get a credit card in their name. Imagine trying to run a low-income, government-waged household under those rules and with a teenage son who could eat you out of house and home. #WomensNonRights back then was not a hashtag. It was the world in which women navigated.

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Barbara Brooks Barbara Brooks

What Happens When Five Generations Stop Rolling Their Eyes

Today, for the first time in modern work history, up to five generations are working side by side in the same workplaces. Imagine that. Workers over 50 now make up nearly one quarter of the U.S. workforce, and that number keeps climbing. This is not a future trend. This is today.

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Barbara Brooks Barbara Brooks

When Experience Shows Up for Itself, Everything Changes

We do not need fixing, we need reframing.

At CareerCon in Denver, nearly 90 seasoned professionals showed up carrying doubt and walked out with tools, clarity, and a renewed sense of leverage. When we stop asking “Am I still relevant?” and start asking “How do I use what I know strategically?” everything shifts.

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Barbara Brooks Barbara Brooks

The Return on Experience Forecast: Why 2026 Will Belong to the Seasoned Professional

The future of work is shifting and experience is finally stepping into the spotlight. Forty percent of today’s workforce is already 45 plus, yet too many companies still treat seasoned professionals like they are optional instead of essential. The truth is simple. Experience pays. Teams move faster when wisdom is in the room. Perspective gets sharper.

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Barbara Brooks Barbara Brooks

The Economics of Singles Over 40 — What You Should Know

I have lived single my 59 years on earth and have never thought about the economics of living solo until I learned about Colorado Public Radio’s event, “Party of One: The Economics of Being Single”. Today, there are historic numbers of us living alone as we age and many, have lived solo the entire adult lives, especially women.

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Barbara Brooks Barbara Brooks

Birthday Announcements on LinkedIn: Harmless Fun or HR Red Flag?

Do birthday alerts on LinkedIn harm professionals facing age bias? Barbara Brooks explores how celebration can collide with workplace perception. How do you regain your place in the workforce after years of being away? Returnships. It’s the newest thing to help women and men ‘get back at it’ after being out of work for months if not years.

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Barbara Brooks Barbara Brooks

Starting Over After 40 Isn’t a Setback

It didn’t seem to matter that I’d successfully marketed some of today’s biggest malls (Fashion Show Mall on the Las Vegas Strip included), won big, led teams, and had an amazing bank of connections and contacts. Somewhere along the line, I went from asset to overlooked. And yes, I believe age bias had something to do with it when I looked back.

But look who opened her own door.

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Barbara Brooks Barbara Brooks

Indeed Says 55+ is the Decline Era

Indeed, the world's largest career seeker and recruiter platform leaned into the age-old stereotype that humans over a certain age of FIFTY-FIVE are too old to work. Or rather, they're in the "decline” era.

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