Powering the New Era of Aging and Intergenerationality
Barbara Brooks is an award-winning, age-positive keynote speaker reframing how we see aging in work, life and culture.
She helps audiences and organizations challenge age bias, unlock the power of experience, and see age as an advantage at every stage.
As one of today’s foremost pro-aging voices, Barbara Brooks shapes how we talk about age, experience, and what comes next.
Her work sits at the intersection of age, culture, and visibility, bringing straight talk, insight, and clarity to stages, screens, and conversations that matter. With data, storytelling, and a sharp sense of humor, Barbara helps audiences rethink aging and see experience as power, not a problem.
There’s a Blind Spot Costing the Economy Billions Every Year
BoomingGenXMillennialZ and the Cost of Age Bias
When experience and emerging talent are treated as opposites instead of allies, organizations weaken, culture stalls, and real growth gets left behind.
Bottom line. Organizations lose connection, credibility, collaboration, and the real-world insight that actually drives progress.
The cost shows up everywhere.
Missed ideas. Slower decisions. Stalled teams. Declining loyalty. Revenue plateaus. And women with influence, leadership potential, and economic power are left on the sidelines instead of shaping what comes next.
This is exactly where Barbara Brooks’ work lives.
Today’s Most In-Demand Conversations
Are Barbara’s most popular speeches
Barbara Brooks focuses on three of the most relevant conversations shaping culture, work, and how we live longer lives.
Intergenerational connection and collaboration
Women 40+ and the power of experience
Aging, visibility, and what comes next
These are not niche topics. They sit at the center of a major cultural and economic shift happening in the U.S. and around the world.
They are redefining how people show up, lead, create, and influence at every stAGE of life.
Let’s be real for a minute.
Age. It’s the last acceptable ism on both ends of the spectrum.
It’s whispered about in workplaces and ignored in marketing, and the cost is massive. In 2018 alone, age discrimination against workers 50+ cost the U.S. economy 850 billion dollars in lost productivity and opportunity. At the same time, women 40+ are the fastest growing group of entrepreneurs, and professionals over 45 now make up nearly half the workforce.
So why do we keep treating age like a liability?
Through interactive keynotes, research-backed insight, real stories, and a whole lot of straight talk, Barbara helps companies flip the darn script from age bias to age brilliance. She shows how experienced talent and emerging talent working together is the real engine of performance, culture and innovation.
Featured across leading media, invited by brands and women’s conferences needing honest perspective, research-backed insight, and a big voice, making age inclusion impossible to ignore
You’re a Visionary
You want something different. Something your guests feel the moment a speaker takes the stage. Fresh insight. New language. Humor and a message that actually shifts culture.
That is where Barbara comes in. She doesn’t just speak; she moves a room into a new way of thinking about their age, the others around them, and how experience meets emerging talent can work together.
Hot topics people book Barbara Brooks fo …
Career Acceleration: Her breakthrough approaches to professional growth and career advancement.
“The Power of 4: How BoomingGenXMillennialZ People Can Work Better Together.” Multi-gen workplaces innovate, collaborate, and strengthen the bottom line. Full stop.
“The Return on Experience: Turning Age and Experience into Strategic Assets.” Why a woman’s age is an advantage and how to make an impact.
Workplace Innovation: Transforming company culture, community, and driving change.
“The Future Now is 40, 50, 60+: Women are the Blueprint” How women are reshaping work, leadership, and what comes next.
Personal Branding: Building influence and establishing thought leadership
“Get Seen. Get Heard. Get Paid: How to Amplify Brand You” The influence of personal branding for women who mean business and want to get ahead of the game.
Technology & Innovation: Leveraging emerging trends in culture, workplace, and community for competitive advantage.
“The $15 Trillion Opportunity: Marketing to Women Over 40” Why women 40 and over are the economic force companies cannot afford to overlook.
BIG SPEAK. GRAY STREAK.
BIG SPEAK. GRAY STREAK.
Barbara’s not just here to talk about age
She’s Here to Change the Game with You
She brings magnetic energy, actionable ideas, humor, and the kind of thought that starts real talk that gets people leaning in.
Barbara Brooks, founder of SecondActWomen, is the home of Living Agefully and a community of over 23,000 people. She’s an award-winning speaker, entrepreneur, and former corporate marketing maven with a track record of breaking molds and blazing new paths. She brings bold ideas and big energy to every stage she graces, talking about age and age inclusion. Barbara shows audiences that no matter the stAGE they are in, experience is an advantage, not a setback.
Named one of Colorado’s 25 Most Powerful Women in Business by the Colorado Women’s Chamber of Commerce and a Top 10 Leader in Diversity by the Denver Business Journal, and now a state of Colorado AARP executive council member, she has been recognized as an Influencer in Aging by Next Avenue and featured in Forbes, MarketWatch, Fast Company, Denver Post, NBC and Colorado Public Radio.
She does not just talk about Living Agefully, she lives it. After all, beauty has no age.
Trusted Speaker for Organizations Like…
What They’re Saying About Working Together
“Infectious. Enthusiastic. Funny. Relatable. Personable. Actionable. Smart. Insightful. Must-have.”
So, Who Books Barbara
Employee Group and Social Responsibility Folks
Event Planners of Women’s Conferences, Wellness Summits and Industry Organizers
Leadership Retreat and Professional Development Series Organizers
Wherever honest conversations need to happen, she brings the mic with a big dose of fun.
She helps organizations tap into the superpower of women and intergen teams.
It’s the now. Not just the future.
Inspire real change and audience energy.
Keynotes
Break Through Barriers: Tackling age bias head on, debunking generational myths, and sparking real conversations that lead to meaningful action.
Foster Innovation: Showing how multi generational teams fuel creativity, collaboration, belonging, and better business outcomes.
Energize Your Guests: Giving people the tools and confidence to help every person at every stage feel seen and valued.
Deliver hands-on learning that sticks.
Sessions
Tailored Solutions: Customized workshops designed around your specific goals and challenges.
Practical Tools: Participants leave with clear, actionable strategies that improve collaboration and inclusion.
Lasting Results: Build stronger teams, deepen understanding across generations, and create cultures that support everyone.
Ready for something new?